Resources Library by ANA

Deregulation of Sunday trading

The paper studies how the deregulation of Sunday trading changed opening hours and shopping habits. In Sweden, shop opening hours were deregulated in 1972. The evidence presented in this paper shows that in Sweden, Sunday opening has become common...

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Sami Kajalo

June 15, 1997

Brand proliferation and consumer purchasing

This paper focuses on how consumers and fast moving consumer good markets are changing in Western Europe and North America. We examine the impact of brand proliferation on category purchase dynamics, assess the durability of consumer interest in new...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Muriel Lecomte, Joseph Willke

Company: Nielsen

September 1, 1996

A car is like a box of frosted flakes

Ehrenberg and Jones argue convincingly that advertising effects are weak, yet the Jones single-source analysis finds a single exposure can strongly influence which brand is purchased. This seeming conflict is resolved by "recency," the idea that...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Erwin Ephron

June 15, 1996

Newspapers as fast moving consumer goods brands

The marketing term "FMCG" stands for "fast moving consumer goods" which are usually exemplified by grocery products such as baked beans or detergents. It is however obvious that few product areas provide such excellent examples of FMCG as the...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Philip Wisson

November 1, 1995

Art and market

The world of art - and that of painting in particular - rests on values. The subject of this talk is a study of what these values are - whether they are aesthetic, economic, functional or some other sort - and how these values operate in the process...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Jose Llusa Maso, Francisco Ruiz

September 1, 1995

How car advertising works?

Car advertising provides a privileged field to analyze how advertising works, given the weight of the investments, and the level of consumers' involvement. For 10 years, B.V.A. has collected data on several European countries on the impact of the...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Authors: Michel Brulé, Gilbert Saporta

Company: BVA Group

June 15, 1995

Increasing revenues in furniture sales by increasing customer retention

From a business point of view, Germany is made up of about 35 million households. These people purchase lots of food, cars, gelly babies, mountain bikes etc. And they buy lots of furniture to the value of more than 40 thousand million marks a year....

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Wolfgang Dittrich

Company: Burke, Inc.

June 15, 1995

Stalled or just running slow? Teleworking

This case study illustrates a reengineering of traditional market research in line with the call for papers for this seminar - market research was an integral part of the development process and not just a data supplier. Researchers from both the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: James P. King

June 15, 1994

Determinants of brand disloyalty

The car market has a remarquably high proportion of loyal customers. About 50 % of new car buyers choose for their new car the same brand as for the previous one. However, the economic and competitive situation may iead to an erosion of this figure....

Catalogue: International Automotive Marketing Conference 1994

Authors: Eric Lapersonne, Giiles Laurent, Jean-Claude Vessilier

June 15, 1994